People everywhere are overwhelmed by a firehose of change, exhausted by an avalanche of information, and increasingly anxious about AI. We live in a world of continuous technological change, but most teams tackle that future with ways of working that are decades old. Dan Chuparkoff is the world’s leading expert on reinventing the way teams work. He will show you how to escape disruption, find growth, and to thrive & survive in a FUTURE OF INNOVATION & A.I

Build stronger product-customer relationships through effective collaboration with your customer management team. Discover strategies for aligning goals, sharing insights, and ensuring a seamless customer experience. Learn how to create products that truly resonate with your target audience by fostering a culture of teamwork and communication between product teams and customer-facing roles.

Many product teams get overwhelmed by trying to track a long list of miscellaneous metrics without understanding their relationship to each other. They end up instrumenting everything they can think of, having a bunch of feature launch metrics, and getting stuck deciding which ones are important when evaluating their features' success and the overall health of their product. This talk will explain how to define your product's success in terms of your target persona, the specific key outcome they are seeking from you, and the supporting drivers of increasing your product's value. Framing your product metrics in terms of an "outcome KPI pyramid" helps clarify where you can have the biggest impact and how your short term initiatives will ladder up to your overall success. It is designed for anyone working to become more outcome-focused and improve their ability to demonstrate impact from their work.

In the session, I will demonstrate and walk the audience through a quick workshop that they can use with their teams to draw inspiration for new product & feature ideas or just solve team challenges with an emphasis on actionable outcomes. All while engaging their teams in a fun way.
Participants will walk away from the workshop with a clear outline of how to run the workshop themselves at their respective organizations.

Data is the key driver for decision making, business insights, and analytics at every organization. Have you ever wondered if data can be a product? This topic will provide current and aspiring product managers a way to think of data as a product, how to build out a strategy from inception to execution, and some challenges to consider along the way. You'll gain knowledge on how to get started, what key considerations need to be taken into account, how to factor in the user experience, and tips on how to increase adoption.

In this cutting-edge presentation, "How to 10x Your Product Management with Generative AI," we delve into the untapped potential of Generative AI to revolutionize your approach to product management. As an experienced product leader, you're well-versed in the challenges and opportunities of the digital era. This session aims to arm you with advanced AI tools and strategies, transforming your product management practice into a powerhouse of innovation and efficiency. We'll explore how Generative AI can be your ace in navigating complex market landscapes, driving product innovation, and crafting compelling customer experiences.

In this talk, we will explore the critical challenges faced by B2B product managers in maintaining product centricity within their organizations. We will discuss the potential pitfalls of allowing the biggest paying customers to excessively influence the product roadmap, and the strategies product managers can employ to strike a balance between fulfilling customer demands and maintaining product independence. Additionally, we will delve into the importance of shifting focus from buyers to the ultimate end-users and how to effectively communicate and deliver the user-centric value proposition.

Diving into the heart of innovative product development, this presentation advocates for a departure from traditional vanity metrics toward a focus on genuine behavioral change, introducing a pioneering framework that redefines product success by the impact of features on user behavior. It starts with defining every feature based on the behavior they change, which are connected to the satisfaction of user outcomes and, ultimately, the driving of business impact, what I call the Impact Mindset. The talk then explores the art and science of designing transformative product features, detailing the imperative of embedding an experimentation culture within teams to support informed decision-making across the board. Attendees will learn how to merge these strategies, equipping themselves with the tools to develop new, meaningful metrics and implement a culture that values evidence-based decisions.

Researching your users, their day to day workflows, and the problems slowing them down is an essential part of the Product Management process. But in-person User Research has been challenged due to the pandemic, tighter tech budgets, and shorter project timelines. There are challenges to overcome to transition from in person to virtual research. And where does AI fit gathering insights? This session explores which research methodologies still work virtually, provides tips on effectively gaining the needed insights, and showing where AI assists when in-person research is not viable.

Hear from a panel of CPOs, VPs of product, and Product Directors to learn what is happening in their world, how it impacts you, and how you can make an impact. What they do? What are the challenges they face? What should PMs in their teams know and do to help the team succeed? What should PMs avoid doing at all costs? Includes a Q&A time with the Panel. Who is this panel for? PMs who want more situational awareness of their company and their team by learning what is being discussed, considered, and decided at the top, and how to make the most of their role in the grand scheme of things.