How to Identify Your Key Product Metrics to Unlock Value
Recorded on Friday, October 18 2024
Talk Details
Many product teams get overwhelmed by trying to track a long list of miscellaneous metrics without understanding their relationship to each other. They end up instrumenting everything they can think of, having a bunch of feature launch metrics, and getting stuck deciding which ones are important when evaluating their features' success and the overall health of their product.
This talk will explain how to define your product's success in terms of your target persona, the specific key outcome they are seeking from you, and the supporting drivers of increasing your product's value. Framing your product metrics in terms of an "outcome KPI pyramid" helps clarify where you can have the biggest impact and how your short term initiatives will ladder up to your overall success.
It is designed for anyone working to become more outcome-focused and improve their ability to demonstrate impact from their work.
Speaker Details
David Jesse - Senior Product Advisor & Cocach, Prodify
David Jesse is a Senior Product Advisor / Coach at Prodify (prodify.group). He has more than 20 years of product management experience at companies from seed stage through large public companies, with particular depth in marketplaces and global expansion.
Previously David was at DoorDash where he was Head of International Product Management. Prior to that, he was CPO at Fetch Rewards, the first VP of Product at Groupon and a Director of Product at eBay. David lives in Wilmette with his wife, three children and two dogs.
David Jesse - Senior Product Advisor & Cocach, Prodify
David Jesse is a Senior Product Advisor / Coach at Prodify (prodify.group). He has more than 20 years of product management experience at companies from seed stage through large public companies, with particular depth in marketplaces and global expansion. Previously David was at DoorDash where he was Head of International Product Management. Prior to that, he was CPO at Fetch Rewards, the first VP of Product at Groupon and a Director of Product at eBay. David lives in Wilmette with his wife, three children and two dogs.
