Shaping the Future of Product Development through Evidence-Based Decision Making
Recorded on Friday, October 18 2024
Talk Details
Diving into the heart of innovative product development, this presentation advocates for a departure from traditional vanity metrics toward a focus on genuine behavioral change, introducing a pioneering framework that redefines product success by the impact of features on user behavior. It starts with defining every feature based on the behavior they change, which are connected to the satisfaction of user outcomes and, ultimately, the driving of business impact, what I call the Impact Mindset. The talk then explores the art and science of designing transformative product features, detailing the imperative of embedding an experimentation culture within teams to support informed decision-making across the board. Attendees will learn how to merge these strategies, equipping themselves with the tools to develop new, meaningful metrics and implement a culture that values evidence-based decisions.
Reference Materials
Speaker Details
Connor Joyce - Senior User Researcher, Microsoft
Connor Joyce is the author of "Bridging Intentions to Impact" and a Senior User Researcher on the Microsoft Copilot Team, where he is advancing the design of AI-enhanced features. Passionate about driving meaningful change, Connor advocates that companies adopt an Impact Mindset, ensuring that products not only change behavior to satisfy user needs but also drive positive business outcomes. He is a contributor to numerous publications, advises emerging startups, and lectures at the University of Pennsylvania.
Connor Joyce - Senior User Researcher, Microsoft
Connor Joyce is the author of "Bridging Intentions to Impact" and a Senior User Researcher on the Microsoft Copilot Team, where he is advancing the design of AI-enhanced features. Passionate about driving meaningful change, Connor advocates that companies adopt an Impact Mindset, ensuring that products not only change behavior to satisfy user needs but also drive positive business outcomes. He is a contributor to numerous publications, advises emerging startups, and lectures at the University of Pennsylvania.
