Navigating Challenges to Product Centricity in B2B Products
Recorded on Friday, October 18 2024
Talk Details
In this talk, we will explore the critical challenges faced by B2B product managers in maintaining product centricity within their organizations. We will discuss the potential pitfalls of allowing the biggest paying customers to excessively influence the product roadmap, and the strategies product managers can employ to strike a balance between fulfilling customer demands and maintaining product independence. Additionally, we will delve into the importance of shifting focus from buyers to the ultimate end-users and how to effectively communicate and deliver the user-centric value proposition.
Reference Materials
Speaker Details
Nishant Pandey - Director of Product Management, JLL Technologies
Nishant is a dynamic Product Leader with over 20 years of experience shaking things up—whether it’s driving digital transformation, breaking down silos, or putting product-centricity front and center. At JLL, he led the creation of award-winning smart building solutions using IoT, AI, and ML. Before that, at TransUnion, Nishant made waves by monetizing data and rolling out fintech products across nine countries. Known for his passion for innovation, Nishant is all about delivering real results—boosting revenue growth and operational efficiency.
An MBA grad from Kellogg School of Management, he’s not just focused on the work—Nishant gives back as a mentor to student PM clubs at top universities like Duke and Johns Hopkins.
Nishant Pandey - Director of Product Management, JLL Technologies
Nishant is a dynamic Product Leader with over 20 years of experience shaking things up—whether it’s driving digital transformation, breaking down silos, or putting product-centricity front and center. At JLL, he led the creation of award-winning smart building solutions using IoT, AI, and ML. Before that, at TransUnion, Nishant made waves by monetizing data and rolling out fintech products across nine countries. Known for his passion for innovation, Nishant is all about delivering real results—boosting revenue growth and operational efficiency.
An MBA grad from Kellogg School of Management, he’s not just focused on the work—Nishant gives back as a mentor to student PM clubs at top universities like Duke and Johns Hopkins.
