Sara Hines delivers an introduction to the fundamental concept of Desirability, Feasibility, and Viability. With razor-sharp clarity, she dives into the world of rapid prototyping, illuminating its pivotal role in defining your value proposition, gauging willingness to pay, and assessing basic market desirability. Join us as we embark on a whirlwind tour through these essential business principles, all condensed into a concise and informative package that promises to empower your entrepreneurial journey.

Dan Chuparkoff is a technology leader at Google, ex-McKinsey, and former Group Manager for JIRA. In this talk, he shared how he spent the last three decades reinventing the way teams work in the face of constant stream of exponential growth and change in the world. Dan helps teams learn new things, make decisions more diversely, share information more rapidly, and build more customer value. In this session, we’ll discuss the three most important things teams need to do to thrive in a world of change.

Archna Carlstone discusses how often times there's an inherent tension between product management and product designers, the two can seem to run in parallel paths, especially with designers that immerse themselves into the research and discovery phase of the design process. This can sometimes feel as though there's a tug of war over who "owns" the discovery process or the product itself - this session is to provide an insight into how the two groups can work together cohesively and tools/process improvements that can strengthen the relationship.